My Story
I Couldn't
Fight Anymore
I'm Casey — co-founder of Bliss & Beam, and a person in recovery. I want to be upfront about that because it matters. This brand didn't come from a business plan. It came from a life I almost lost.
For years, addiction was my first love. Not a side problem. Not a habit I couldn't quite kick. The central relationship of my life — louder than my marriage, louder than motherhood, louder than the woman I used to be. I was failing as a wife, a mom, a friend, a daughter, an employee. I was full of anger and resentment, and that poison was leaking into everyone I touched. And the anxiety of knowing I was damaging the people I love the most — that was its own kind of hell.
I was killing myself. Slowly. Painfully. The kind of slow that lets you tell yourself it isn't really happening. But it was. I was on a path that ends one way, and I knew it.
I thought my problem was willpower. I thought if I could just want it badly enough — for my family, for myself, for the life I was supposed to be living — I could beat it. I was wrong about that. Alcoholism has nothing to do with willpower. This beast was bigger than me. I didn't need more discipline. I needed an exorcism.
"My first spiritual experience came the day I fully conceded the fight — when I knew, all the way to my core, that I could not handle this on my own."
I had no idea the help I needed would come from something greater than myself. But it did. On August 1, 2023, I walked into the rooms, found a sponsor, and started working a program. God did for me what I could never do for myself. Steps 10, 11, and 12 are where I live today — taking personal inventory, deepening my relationship with God, and carrying the message to anyone still suffering.
As I started celebrating milestones — 30 days, 60 days, 90 days, a year — I went looking for something to mark those moments. Something that felt as weighty as what I'd survived. I couldn't find what I was picturing. So I built it.
That's Bliss & Beam. Every coin in this collection is something I would have wanted to hold in my own hand on a hard day. They're made for people who take their recovery seriously — and who deserve something beautiful for the work they've done.
If you're still out there fighting: I want you to know it is not easy. Anyone who tells you it is hasn't done it. But I can promise you this — it is worth it. Every single day.
Casey B.
Co-Founder, Bliss & Beam · Sober since August 1, 2023
